WELCOME TO THE WORLD OF BATTERY

Nothing should ever be out of reach because you don’t have the energy to push on. At Battery we celebrate strength and determination. With exceptional taste and superior refreshment, Battery provides you the energy to perform at your best to turn everyday challenges into easy wins.

WHAT WE ARE PROMISING

I GET

EXCEPTIONAL TASTE & FUNCTIONAL ENERGY

I FEEL

REFRESHED & ENERGIZED

I LOOK

ON TOP OF MY GAME & GOAL ORIENTATED

The brand has functional, emotional and social consumer benefits.

Here´s how we define them:

BRAND POSITIONING

FOR PEOPLE WHO BELIEVE THAT sometimes a little help is needed to perform as desired.

WE ARE A source of energy.

THAT EXISTS TO transform everyday challenges into easy wins.

BY PROVIDING great tasting energy.

IN A goal orientated, inspiring and celebratory way.

THAT IS ROOTED IN our Nordic origins, innovative outlook and Battery family.

OUR PORTFOLIO

Battery´s portfolio is innovative and broad, making it flexible to fit different market needs:

CORE ENERGY

  • The original energy drink flavor.

FLAVOURED ENERGY

  • Is usually the first extension within the category development after core energy.

  • Catering to the taste preferences of the younger target audience.

  • Open up for sourcing growth from the CSD category.

SUGAR-FREE ENERGY

  • Suitable for markets where moderation trend is strong.

  • Strategic option for markets with high sugar tax.

  • Also available as flavored sugar-free options.

JUICED ENERGY

  • Premium and uniquely fresh portfolio innovation.

  • Products that combined real fruit juice and energy drink, making the taste outstandingly delicious.

VITAMINIZED ENERGY

  • Catering to the trend of beverages with added functional benefits by offering supplementary vitamins.