GROW WITH AFB
Say Yes to 0.0% IPB’s
Today, more consumers are choosing AFB´s as a refreshing option that fits all kinds of moments. It is about having more choice and enjoying full flavor with zero alcohol.
All the Taste, Anytime
Thanks to modern brewing techniques, 0.0% AFB´s offer the same great taste you expect. Whether you are into crisp lager or refreshing ciders, it is the real taste, just more versatile.
For All the Moments That Matter
Whether you are at lunch, post-workout or just taking it easy, 0.0% AFB´s are here to match your pace. It is a natural choice for those who want to enjoy life fully, with balance and flavor in every zip.
AN EMERGENT SPACE
The Alcohol-Free Beer category has grown by 70% in volume globally since 2012, with product launches having increased by over 270%.
37% of global consumers are choosing to cut back on alcohol to support a healthier lifestyle.
Gen Z is leading the shift, drinking 20% less than millennials and prioritizing both physical and mental wellbeing.
40% of consumers now switch between alcoholic and non-alcoholic drinks within the same drinking occasions.
AFB´s are increasingly becoming the beverage of choice in moments of taste, relaxation, and social connection.
Source: Global Data 2025, Innova 2025
OUR PORTFOLIO
Based on the emergence of the AFB space, this is a key strategic pillar for Carlsberg Group.
With high relevance and resilience within the consumption of tomorrow, all of our International Power Brands offers products catering to the moderation and wellbeing trends.
We offer products with no alcohol, low alcohol as well as products with low and no calories.
For more information about each product, please consult the respective brand manager.